Case Study- Ethels Chocolate Lounge Essay Example.
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Chocolate is not a basic need but a luxurious product that a customer personally chooses to indulge in. According to the case study notes, Ethel is designed to give the people a taste of class and luxury.
Free Essays on Ethel s Chocolate Lounges. Get help with your writing. 1 through 30.
Ethel’s Chocolate Lounges have been designed specifically to coddle patrons in the lap of luxury. They are trying to get customers to come in, sit, relax, socialize, and feel like royalty. Perceived risk of negative consequences mostly refers to the negative factors that come with making purchases.
Today, Ethel’s Chocolate is the company which preserves and cherishes old chocolate traditions; named in honor of Ethel Mars whose husband founded a candy company in 1911, Ethel’s Chocolate Lounges exemplify a unique place, where chocolate is given a chance to live fresh life (Anonymous, n.d.).
Consumer Buying Decision at Ethel’s Chocolate Lounges; Consumer buying decision at Ethel’s is tied to routine purchases. Based on the case study, businesses in the confectionary industry and research results by Datamonitor reveal that chocolates are the “new coffee,” such that people routinely purchase chocolates like they would purchase coffee on a regular basis.
Chocolate Sample Evaluation Process Thank you for sharing your thoughts and feedback on our chocolate. Your answers will be used to help us to better understand the chocolate we are making but also, more importantly for us, the transformation process of cocoa from its raw state through to the chocolate products that we make and enjoy.
Ethel’s Chocolate Lounge created by the Mars organization may prove to be an excellent marketing strategy to boost chocolate sales. The Lounge will cater to the female consumer that may belong to the middle to high income demographic. These groups of women have disposable incomes and will be intrigued by the “upscale look and classy feel”.
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White chocolate is formed of a mixture of cacao butter, sugar and milk. Chocolate is poisonous to animals because of the theobromine. White chocolate is the only chocolate that is not poisonous to animals. If you are feeling down or depressed, eat chocolate. Chocolate may increase your happiness.
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In writing a critical essay, the author has two goals: to make a claim and to arrive at a conclusion. Making a claim would start the simple essay and a conclusion would mean that that claim has been proven. A conclusion can be two paragraphs at the most.
Ethel M Chocolates specialty premium chocolate candy bars are perfect for enjoying alone, or sharing with friends and family as a gift. Use as a stocking stuffer, break up and use in cooking or just a self indulgence. Made with our Ethel M signature gourmet milk dark and white chocolates and available in a variety of flavor fillings including caramel peanut butter mint raspberry and solid.
Ethel’s Chocolate Lounges, created by Mars Corporation in 1911 are chocolate focused cafes. Mars Corporation opened Ethel’s chocolate lounge in April 2005 entering into competition with retail outlets like Godiva and Starbucks whose sales grew by nearly 20 percent between the years 2002 to 2004. Same way coffee lovers flock to Starbucks for high priced java, sweet-toothed consumers took to.
Chocolate consumers who purchase chocolate from Ethel’s Chocolate Lounges are the regular consumers of chocolate based in the upscale boutiques and those from the middle class. This is because in the case study it has been stated that one does not need to be a millionaire in order to enjoy a sweet chocolate from Ethel’s Chocolate Lounges (Charles et al., 2011, p.228).
We recommend booking Ethel M Chocolates Factory and Cactus Garden tours ahead of time to secure your spot. If you book with Tripadvisor, you can cancel up to 24 hours before your tour starts for a full refund. See all 5 Ethel M Chocolates Factory and Cactus Garden tours on Tripadvisor.
Strategic Analysis Of Nestle Company Management Essay. 4956 words (20 pages) Essay in Management. This is not an example of the work produced by our Essay Writing Service. You can view samples of our professional work here. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not.